Final Proposal

For my coursework i will be doing a music video for the song boys don't cry by the cure.

My target audience would be for the age range of sixteen-thirty five years old. This is because the type of music that is being used in the video would be suited to older people in the target as when they were younger they would of heard the music of the cure and it would appeal to them and it would appeal to younger viewers as the video is modern and up to date with what people like to see in videos. But the music will also appeal to them as well as the cure as not a completely old band and are still a major influence on the music world in the modern era. I think because the video is a mix between of narrative and performance that the video would appeal to both males and females this is because the boys can relate to being late for the date and the rush of getting ready on time and the females would like to see the romantic link to the video. The video has a lot of fast paced shots with the boy and the girl but the band use more elongated shots which help keep up the tempo of the song going well.

The video would be shown on music videos such as 4 music, viva , MTV because it would be a current track and it would be appealing to the audience as they would be watching the channels to in the day and night. It will appeal to a range of audience and could be shown on the MTV classics or rock.

The video has a narrative/performance base to it. I choose to do this as i thought it would suit the genre of the band of the band and help keep with the code and conventions of the kind of video they use .It also has a twist at the end of the song. So though out the song the audience is thinking one thing then it changes at the end and the general light mood changes to something a bit more heavy. Overall the video will be done mainly on hand held cam as i will be doing a lot of tracking shots of when he is on his way to the date. But it will be filmed as though you are following him as well so you feel you are running with him. The shots of the band will be done on the tripod and have a range of close ups and medium shots. I will also have some establishing shots in the video as well. The music video has links to death and romance. This trend become very well known within the cure with their Gothic love songs that helped capture a more broader audience.